A mobile phone is all about how it feels the first time you touch it. PRISMOID, the new basic model from iida, combines an innovative design that begs to be touched with just the necessary functions for your everyday life—the ones you’ll actually use. You want a mobile phone of unsurpassed design that resonates with your sensibility, and the PRISMOID was designed with you in mind. Design doesn’t merely embellish—it pursues an object’s essential shape. The sublime presence of PRISMOID is derived from that will. Perhaps the mobile phone is finally about more than just phone functions: It is now possible to imagine a design born of a new sense, and to transform precisely what a thing is. The next step for iida begins here.