PLY means “lamination layers”—layers of time, culture, technology and design. Everything that encompasses us continually accretes layer upon layer until it finally produces something of new value. To the accumulated layers of design and generational layers of mobile phones, what will be added next? What kind of future will be built upon that accumulation of mobile phone design? The question itself will form the answer, thus producing a shape of the future. This is the entry point of PLY, the new mobile product from iida.