With the emergence of lotta, iida has once again achieved a mobile phone with simultaneously natural and supple stylistic sense. Iwasaki Ichiro, the designer of iida’s first product, G9, has imparted to lotta a sense of purpose you don’t see in mobile phones anymore. A sense of balance—elegance and casualness, strength and flexibility, simplicity and graciousness—is important. The mobile phone’s very essence lies in balance between these qualities, which creates a sense of individuality that goes straight to the heart. lotta’s sensibility is expressed in such details. It sits firmly in your hand and casts a delicate, trapezoidal silhouette. A two-tone contrast plays on its bright surface and features a matte finish and polished texture. Layer after layer of attention and effort give lotta its unique appeal. Another feature is the three numerals engraved on the surface of the phone, to which anyone can give their own memory and sentiment. These numerals, combined with a variety of colors and a sense of familiarity, eliminate any psychological distance between you and your lotta mobile phone.