KDDI au: Okinawa Cellular Telephone Company

2007/11

2007/12

2008/1

2008/2

2008/3

2008/4

Net Increase

400

500

400

1,500

6,500

3,100

Share of Net Increase

17.3%

12.9%

14.2%

35.0%

46.1%

49.3%

Total Subscribers

455,000

455,500

455,900

457,400

463,900

467,000

Share of Subscribers

49.9%

49.7%

49.6%

49.5%

Ezweb Subscribers

379,000

379,600

380,000

381,400

387,700

390,700

Ezweb Subscribers Rate

83.3%

83.4%

83.6%

83.7%

<Comment appended in April 2008>
Cancellations in April (including both postpaid and prepaid) amounted to 0.66%. (as compared with 0.87% on the previous month, and 0.83% during the same month last year)

Historical Data

April 2008-March 2009

PDF (106KB)

Excel (16KB)

April 2007-March 2008

PDF (107KB)

Excel (17KB)

April 2006-March 2007

PDF (107KB)

Excel (17KB)

April 2005-March 2006

PDF (107KB)

Excel (17KB)

April 2004-March 2005

PDF (106KB)

Excel (16KB)

April 2003-March 2004

PDF (107KB)

Excel (17KB)

FY Mar.
07

FY Mar.
08

ARPU [1]

Total ARPU (yen)

		Voice ARPU (yen)

		Data ARPU (yen)

7,103

7,031

6,983

7,155

6,846

6,590

5,329

5,124

5,135

5,228

4,909

4,616

1,774

1,907

1,848

1,927

1,937

1,974

other

MOU (minutes)[2]

168

163

164

169

164

161

Churn rate [3]

0.87%

0.82%

0.85%

0.87%

0.72%

0.70%

Churn rate (Postpaid only)
[3]

0.83%

0.78%

0.79%

0.80%

0.66%

Model change rate [4]

3.32%

3.83%

3.31%

3.73%

3.77%

3.38%

[1]	ARPU :Average revenue per Unit per Month
[2]	MOU (Minutes Of Usage) :Average talk-time per customer per month
[3]	The total number of cansellations during the current month of the relevant period divided by the total number of subscribers at the end of the previous month of the same period.
[4]	The total number of upgrades during the current month of the relevant period divided by the total number of subscribers at the end of the previous month of the same period.