In quest of further advancement, au design project evolved into au’s new mobile-product brand “iida” in April 2009. au design project created a number of innovative cell-phone models, including INFOBAR, talby, neon, and MEDIA SKIN. This webpage serves as an archive of the brand’s achievements during its eight-year history since 2001. This page provides information on the models and concept models released under the brand of au design project, as well as the history of au design project, including the awards it has won.